Why positive peer pressure is playing its part to get infant pupils eating fruit and veg

Peer pressure – we’ve all experienced it, haven’t we? It has rather negative connotations, of course, because we usually associate it with friends trying to get us to do something bad.

But there is a flip side: positive peer pressure.

As part of the work we do to deliver fresh fruit and vegetables for the Government-led School Fruit and Vegetable Scheme (SFVS), we go to schools to deliver workshops that focus on where the produce is grown, food miles and seasonal harvests.

It also involves eating!

As we found when we went to Bramford Primary School, there are often youngsters who are reluctant to try something new. But when they see their friends trying a physalis or a piece of raw, tenderstem broccoli, they are far more likely to give it a go. More often than not, they like what they taste, too.

For us, that’s good news because it’s helping to expose children to a wide variety of different flavours and textures, as well as encouraging them to overcome their fear of some foods.

The SFVS has grown so much since it was introduced in 2002. From just a handful of choices, millions of infant school pupils now enjoy 11 different fresh products – from apples, pears and bananas to sugar snap peas, sweet-bite peppers and mini cucumbers.

There’s also evidence that the scheme is helping youngsters to try new types of fruit and vegetables, helping to reinforce the five-a-day message and ​Change4Life​ initiative. For many youngsters, the SFVS produce may be the only fresh fruit or vegetable they eat in a day.

Take a look at our video to see how SFVS is benefitting the youngsters at Bramford Primary School. If you’d like more information on SFVS, contact us at kidsfruit@mww.co.uk.